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SNL's 'Audacity in Advertising Awards' sketch mocks Facebook, Amazon ads
SOURCE: BUSINESSINSIDER.IN
NOV 14, 2021
"Saturday Night Live" took a swing at ad culture, poking fun at some digital advertisers' commercials.
The late night show's November 13 episode included a sketch depicting a fictional advertising award ceremony, dubbed the "Audacity in Advertising Awards."
Actor Jonathan Majors and cast member Heidi Gardner, playing notable ad characters Jake from State Farm insurance and Flo from Progressive insurance, respectively, hosted the ceremony celebrating the most "egregious" ads of the year.
"The commercials that make us buy, make us cry, make us shout, 'How dare you!' at our TVs," Majors' Jake from State Farm says in the skit.
The sketch includes "nominees" based on real commercials.
Gardner's Flo introduces a video call between a father coming out as gay to his son, which leans heavily into the melodrama of the moment, only to be abruptly undercut as an ad for Facebook Portal. Another ad, unceremoniously introduced by Liberty Mutual's emu and Doug, played by Alex Moffatt, shows a woman's testimonial about her desire to become a firefighter after a tragic fire accident - only to make a complete 180, turning into an ad for Amazon where she commends the "flexibility" of going to firefighter school online while driving for Amazon. The ad parallels a popular Amazon video of a man who used Amazon benefits to become registered nurse.
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