Aston Martin Launches New Vantage In India

APR 23, 2024

Aston Martin has unveiled the latest iteration of its iconic Vantage sports car, priced at INR 3.99 crore (ex-showroom), introducing unparalleled levels of performance, technology, and luxury to the Indian market. The launch of the new Vantage reaffirms Aston Martin’s commitment to engineering vehicles that combine aesthetic grace with formidable power, specifically designed for discerning drivers.

The powertrain, along with a perfectly balanced 50:50 weight distribution, underscores the vehicle’s design philosophy—crafted for maximum driver engagement and thrilling performance.

The vehicle incorporates advanced technological features such as Active Vehicle Dynamics, Bilstein DTX adaptive dampers, and an Electronic Rear Differential (E-diff), ensuring optimal handling and agility. The Vantage also sports AML-specific 21-inch Michelin Pilot S 5 tires designed for superior grip and responsiveness, enhancing the driving experience under diverse conditions.

Aston Martin has introduced a revamped interior architecture in the Vantage, marked by luxurious materials and meticulous craftsmanship. The all-new infotainment system is bespoke, developed in-house to ensure seamless connectivity and user interface, reflecting a significant leap in in-car technology. Additionally, the system is complemented by a state-of-the-art surround sound system from Bowers & Wilkins, setting new standards of auditory experience within the cabin.

Amedeo Felisa, CEO of Aston Martin, emphasised the brand's direction in the current automotive landscape, stating, “At a time when the performance car sector is undergoing substantial evolution, maintaining a clear focus on the core attributes that have historically defined Aston Martin is crucial. The new Vantage is not merely a continuation of its prestigious lineage; it is a bold step forward, embracing modernity while respecting tradition.”

The new Vantage not only honours the legacy of the nameplate, which dates back to 1950, but also propels it into the future with modern design cues inspired by the legendary One-77 supercar. The muscular aesthetics, combined with enhanced driving dynamics and cutting-edge technology, position the Vantage as a leader in its class.

The introduction of the new Vantage in India is part of Aston Martin’s broader strategy to captivate the luxury sports car market with vehicles that offer both high performance and comprehensive technological integrations. With its latest offering, Aston Martin is set to attract automotive enthusiasts who crave a dynamic driving experience paired with luxurious comfort.

Roberto Fedeli, Aston Martin Chief Technical Officer, remarked, “The new Vantage is not just about increased power and aesthetics; it’s about creating a vehicle that intensifies the driving experience without distancing the driver from the thrill of driving. This vehicle promises to deliver performance that is not only powerful but also deeply engaging and enjoyable.”

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