“Now you can’t see me because I’m invisible. Do not freak out people, I’m just Trevor Noah. “

The scarf and her tricks might look like something J.K Rowling’s mind curated, but the rightful credits go to New Dehli’s Saif Siddiqui whose scarves operated between London and Amsterdam.

Dubbed the ‘invisibility scarf’, Siddiqui’s creation has been well enjoyed by the stars who no longer wish to shine. Drew Barrymore, Paris Hilton, Martin Garrix and Mr. Noah are all part of the troop that has opted for stealth mode. But what sorcery is this wearable technology?

The scarf has been in the mainstream for a few years now, however, it’s picked up on traction recently after the Instagram page @whatstheishu started posting content quite recently. Some have called it the real-life version of the invisibility cloak. Other’s have called it wearable technology. Whatever it is to the beholder, it’s certainly iridescent.

If you haven’t heard about it, here’s why it’s so curious.

Once a flash goes off, the scarf will illuminate, however, the wearer will not, creating the invisibility illusion. It’s really a paparazzi’s nightmare and a high-profile person’s dream. In actual fact, it could be a dream come true for anyone who isn’t particularly fond of flash photography.

How the ISHU scarf works its magic

The ISHU scarf is made of a fabric enhanced with thousands of nano-spherical crystals, which reflect light back into a camera, as per Buzzfeed. Essentially, all-flash photography becomes useless. It also works with video cameras.

In Siddiqui’s words:

“The main intention is to make people aware of how important privacy actually is. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy.”

Siddiqui’s idea came back in ’09 when a group photo was ruined by a bicycle reflector.

The red ISHU scarf goes for £280 (which is over R5 000). A black ISHU scarf costs £350. Is there a price on privacy? Apparently so.

Beyond the scarf, the brand’s Instagram page @whatstheishu also showcases cushions made of the same material, so the whole team can enjoy something like privacy at restaurants. The fact that even cushions are being used as shields to grant people the wish of privacy really does put into perspective just how deeply privacy is disrespected.

At the moment, the Ishu brand also sells jackets, phone cases, hats, face masks and clothing among many more items