Africa’s largest mobile network operator MTN Group has announced it will host the first virtual concert in the continent’s metaverse, Ubuntuland.

The event will be held on 30 November in partnership with talent search programme The Mic: Africa.

Earlier this year, MTN Group became the first African company to purchase land in Ubuntuland with a vision to create dedicated environments for creating unique immersive experiences for its customers.

“The MTN Group’s presence in the African metaverse will be known as altMTN,” says Bernice Samuels, MTN Group executive, group marketing. “altMTN allows us to further support our ambition to lead digital platforms and support African innovation, and will, over time feature live events, shopping, gaming and learning.

“THE METAVERSE HOLDS A WIDE ARRAY OF OPPORTUNITIES TO FURTHER ENHANCE AND SHOWCASE AFRICAN INNOVATION”

“To welcome everyone to altMTN, we will leverage our partnership with The Mic: Africa to host Africa’s first virtual music concert in the metaverse to drive awareness and adoption of this new space.”

MTN will be running a competition for its launch event, giving customers a chance to win exclusive tickets to the concert.

“Many people still see the virtual worlds and environments as confusing and inaccessible, and so we are very proud to bring the altMTN experience to market in a way that can be accessed via mobile, tablet, PC or VR handset” adds Samuels. “We believe that by tapping into a key passion on the continent, namely music, we can actively draw our customers into the environment to not only experience it first-hand, but also to help us to improve altMTN as this developing technology increasingly interconnects and matures, to unlock the full benefits for our customers.

“The metaverse holds a wide array of opportunities to further enhance and showcase African innovation and we are excited to be pioneers of this journey on the continent.”

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