By Adweek Staff

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What does it take to turn innovation into meaningful brand growth?

In this live Brandweek session of Adspeak with ADWEEK, host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard; Nick Hammitt, CMO at Newell Brands; and Edwin Wong, head of global measurement science at Uber Advertising, to explore how AI, personalization, measurement, and emotional storytelling are reshaping modern marketing.

The conversation examines how brands can use AI to accelerate content production while preserving human judgment and brand consistency, and how proprietary AI personas can help validate ideas faster.

The leaders also explore why attention and brand-lift metrics are becoming critical to proving advertising ROI, alongside the growing importance of contextual and temporal relevance.

From AI-powered digital twins to multisensory branding, the episode offers practical insights into how leading companies are balancing performance marketing with distinctive, emotionally resonant brand building.

What you’ll learn:

• How to compress content production timelines by leveraging AI
• Why “human-initiated and AI-amplified” workflows protect brand voice
• How attention metrics and brand lift measurement justify high-touch advertising investments
• The strategic advantage of creating AI-powered consumer personas
• How contextual and temporal relevance outperform traditional targeting
• The multisensory branding framework for building trust across touch points

About the guests:

Cheryl Guerin is executive vice president of brand strategy and innovation at Mastercard, where she leads global brand strategy, AI transformation, advertising, media, digital marketing, and insights. A global marketing executive and business leader, she connects brand building with measurable business growth, driving Mastercard’s brand value up by more than 25%. Her work has earned recognition from Cannes Lions, Effie, Clio, and Andy. Cheryl also serves as SVP and director of The Advertising Club of New York and sits on the boards of Ronald McDonald House New York and the Crohn’s & Colitis Foundation.

Nick Hammitt is chief marketing officer at Newell Brands and a member of the company’s Executive Committee, leading enterprise marketing across brand management, consumer insights, AI, digital, creative, eCommerce, and loyalty. With more than 20 years of global CPG experience, he has built iconic brands, launched breakthrough innovations, and delivered transformational marketing strategies. Previously, Nick held senior marketing roles at Campbell’s, PepsiCo, and Unilever, leading platforms including Mountain Dew Zero Sugar, Game Fuel, and Axe Haircare across global markets.

Edwin Wong is head of global measurement science at Uber Advertising, where he leads efforts to help brands measure advertising effectiveness and connect media exposure to real-world business outcomes. With more than 20 years of experience studying digital consumer behavior, Edwin has held senior research and insights roles at Yahoo, Pinterest, BuzzFeed, and Vox Media. His expertise spans consumer insights, audience strategy, media measurement, and marketing effectiveness, with a focus on transforming complex data into actionable insights that drive brand growth.

Adweek Staff

@Adweek|editorial@adweek.com