DEC 29, 2021
Sounds of childhood
SEP 12, 2021
This is the second time this week that the conversation of how those in school are teaching the elders a thing or two, about saving the world, is cropping up in conversations...
This Saturday, it’s about the sounds of childhood. The morning started with watching a film by Reliance retail. A group of children singing the aarti to Lord Ganesha, albeit with a twist. They are praying to the lord to bless people with the intellect and make them more conscious of their environment.
This is the second time this week that the conversation of how those in school are teaching the elders a thing or two, about saving the world, is cropping up in conversations. That behaviour is going to have a lot of impact in sectors that are as far-reaching, as retail and real estate.
Already these factors are having an impact on the way children are influencing festivals. Many households have cut back on spending on large Ganesha idols made of Plaster of Paris (POP) and are instead settling for idols made of clay. These are immersed inside the house and also the clay finds its way into flower pots.
During Diwali, children are influencing parents to cut down on expenses on firecrackers. Instead this expense is being diverted on foods or entertainment, both a huge favourite among children.
The old adage of pester-power is now being replaced by logical explanations on why a household deserves a particular gadget that children are advocating. The access to information by the widespread usage of the Internet is only making these arguments more powerful and often, in the favour of children.
Speaking of children, this Saturday we also have the fascinating story of a colleague who’s finding that the Karmic laws of attraction ensure that she’s never away from advertising. As a child, she found herself venturing into the world of advertising commercials as a child model. The journey saw her do not one, but three, commercials.
Now, advertising has re-entered her life. As a finance professional with a big-five consultant, she was probably as far away from the business as it gets. But one early morning decision got her into Brand Equity, right into the centre of the universe of marketing and communications.