Snap Inc. And ComplexCon Are Using Augmented Reality To Allow Attendees And Fans At Home To Shop


SOURCE: .FORBES.COM
NOV 08, 2021

ComplexCon is returning with its IRL [in-real-life] event, hosting exclusive drops from notable brands, art, food, discussions, and performances by music artists to cap off the experiences. Complex and ComplexCon have been a street culture and streetwear-focused company, creating a universe around like-minds and innovation in culture and tech. Merging tech and retail with a democratized AR and VR experience is the next venture for ComplexCon to engage with its fans.

Snap Inc. has built an interactive augmented reality experience for the annual ComplexCon two-day event, from Saturday, November 6, until Sunday, November 7, 2021. What is special about this AR experience is its offer of exclusive retail drops by some of your favorite streetwear and culture-relevant brands. Snap is also introducing a custom lens experience to go along with merchandise deals for attendees, as well as those who couldn’t make it to Long Beach, California, for the weekend-filled event.