Solomon Oladipupo

Dec 10, 2025, 08:33 PM

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Meta’s shares fell on Wednesday morning after reports suggested that it plans to hike the price of its virtual reality devices to make the business sustainable over the long term.

Meta Platforms’ shares META -1.10% ? fell over 1% at the start of trading on Friday after reports indicated that the U.S. tech giant is looking to raise the prices of its virtual reality devices.

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According to Business Insider, which saw an internal memo from the company, Meta’s goal is to make the business financially sustainable in the long run and less dependent on the success of any singular device.

Gabriel Aul and Ryan Cairns, both vice presidents at Meta, told employees in the memo that other measures to achieve the goal include adjusting for new costs, including tariffs.

Another strategy mentioned is elongating the replacement cycles for Meta’s VR devices currently in the market. To this end, Meta reportedly plans to roll out new hardware updates at a much slower pace while focusing on delivering further improvements to the devices’ software.

Meta Remains Committed to VR Business

Last week, reports emerged that Meta was looking to reduce its budgetary allocation for its metaverse effort by as much as 30%. However, the executives in the memo emphasized the tech company’s commitment to the virtual reality business over the long term.

The revelation comes two days after the same outlet reported that Meta has decided to delay the release date for its Phoenix mixed reality glasses to 2027. An internal memo seen by the outlet said Meta wants to “get the details right.”

Meta Quest 3, the tech company’s flagship VR headset, currently has a retail price of $499.99. However, Meta, in September last year, introduced a cheaper version of the headset that costs $299.99.

Earlier this year, Meta launched its first Ray-Ban smart glasses with a built-in display and a new Neural Band wearable. The move pointed to Meta’s big move into the augmented reality space.

Is Meta a Good Stock to Buy Now?

On Wall Street, Meta Platforms’ shares remain a Strong Buy based on analysts’ consensus. This breaks down to 36 Buys, six Holds, and one Sell issued by 43 analysts over the past three months.

At $823.06, the average META price target implies approximately 28% growth potential from the current trading levels.

See more META analyst ratings here.

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