Industrial IMMERSIVE brings together decision-makers in energy, engineering, and industrial operations to explore practical applications of immersive technologies.

David Moreno, Chief Business Development and Marketing Officer of Virtualware, highlights Industrial Immersive Week – alongside AWE US – as one of the top XR events in 2025.

Now in its 7th year, the March 3-4, 2025 event at Houston’s Westin Memorial City features exclusive keynotes, expert panels, live demonstrations, and hands-on workshops focused on implementing and scaling industrial tech programs.

From oil and gas to manufacturing, utilities to construction, attendees will discover how organisations are successfully deploying XR, digital twins, AI, and spatial computing to transform their operations.

Organised by InnovateEnergy; this two-day conference combines practical insights with direct access to industry pioneers and leading solution providers.

Forum Structure

The event comprises four distinct yet interconnected forums:

• Industrial XR Forum
• Industrial Digital Twin Forum
• Industrial Reality Capture Forum
• Industrial AI Nexus Converge

Each forum is designed to foster deep discussions and practical insights into their respective technological domains. The addition of the AI Nexus Converge event particularly highlights the growing importance of AI integration with industrial hardware technology.

Educational Sessions

The event features several key educational sessions:

Industrial IMMERSIVE All Stars: Overcoming Barriers for XR and Integrating Immersive Tech Adoption

Bridging the Gap: XR Platforms and Digital Twins Shaping the Future of Energy

Industrial AI Deep Dive: Fugro’s Journey with AI Projects

Evolution of the Digital Twin: From Intelligent to Generative

Reality/Data Capture Case Studies: From Engineering, Construction to Energy

AI Agents: Industry’s New Workforce?

Leveraging XR for Recruiting, Reskilling and Retiring Workforce in the Energy Industry

Industry Leadership and Impact

Industrial IMMERSIVE features an impressive roster of industry experts, including Scott Burkey from Smurfit Westrock, Kyle Daughtry and Athicha “M” Dhanormchitphong from ExxonMobil, Dan Isaacs from Digital Twin Consortium, Irina Mirkina from Fugro, and Kevin O’Donovan from VRARA’s Industrial Metaverse & Digital Twin Committee.

The event targets professionals across multiple industrial sectors, including oil and gas, power/utilities, maritime, wind/solar, chemical, refining, petrochemical, manufacturing, and energy construction/engineering.

It’s specifically designed for technology and operations professionals who are responsible for investment and strategy decisions in immersive technologies.

Support Network

The event is backed by leading sponsors including Cognitive3D, HTC, Overon Technologies, and Virtualware. Industry partnerships extend to organisations such as Digital Twin Consortium, AREA, AWE, VRARA, and GBRIA, ensuring comprehensive coverage of industrial technology advancement.

As Sean Guerre, director of InnovateEnergy, notes:

We want to see as many people in the industry as possible come together for these events. By rolling these rapidly growing sector events into one big immersive tech gathering in Houston, we’re giving heads of innovation, R&D and emerging technologies at energy companies and enterprises the opportunity to connect with fellow industry leaders, leading service providers and new potential partners.

For registration and additional information, interested parties can visit industrialimmersive.com/2025-industrial-immersive-week