The world's first social metaverse is here, which is also the first AR-based social platform of its kind, and it is 100% Indian. Its founders have an ambitious goal - to bring back people into the real world by using augmented reality.

Competing with the likes of Snapchat and Pokémon Go, the metaverse platform uses augmented reality (AR) to deliver an immersive experience to its users. Founded by three former BITS Pilani graduates in May 2021, "FLAM" offers a transformative experience of images and videos to its customers.

How about printed videos?

With "FLAMCards", users can print user-generated videos. When you hold your card in front of the smartphone camera using FLAM, it will immediately transform into a personalised message only viewable by the intended user.

"We wanted to make AR simpler. Whenever you see a FLAM card [a printed video], you open your FLAM camera, you point the camera on the picture, and you see the video in the picture itself", Shourya Agarwal, CEO and Founder of FLAM told Indiatimes.

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Bringing people back to real life using AR

A metaverse is not simple nor straightforward. With FLAM, its founders are hoping to bring back people into the fold of physical reality by augmenting it. "The idea is to leverage AR and bring back people from these virtual screens [smartphones] to reality", Agarwal told Indiatimes.

The makers of this app also hope that our real world connections will be strengthened by using AR, which will change how users "interact with reality".