Google (GOOGL) - Get Alphabet Inc. Class A Report has not yet said its last word. While its Silicon Valley rivals keep publicizing their efforts to dominate web3, the new iteration of the internet, the Mountain View, California-based company is not to be outdone, according to its CEO Sundar Pichai.

"We are definitely looking at blockchain and it's such an interesting and powerful technology with broad applications," Pichai said during the fourth-quarter earnings call on Tuesday. "So much broader again, than any one application so as a company, we're looking at how we might contribute to the ecosystem and add value."

This is the first time that Pichai has spoken on the subject. He was responding to a question from an analyst about Google's possible investments in web3 and blockchain.

"So we'll definitely be watching the space closely and supporting it where we can overall I think, technology will continue to evolve and innovate and, you know, we want to be pro innovation and approach it that way," Pichai added.

The executive also said that Google would notably invest in augmented reality (AR): "AR is a big one. We've been investing there for a long time and will continue to play a role," Pichai emphasized, adding that Google will bring Maps, Youtube into virtual worlds people will use in the future.

Many web3 champions oppose it to the current Internet, web2, judged centralized and dominated by a core of behemoths like Google and Meta (FB) - Get Meta Platforms Inc. Class A Report, formerly Facebook.