(Reuters) – Alphabet Inc’s Google on Wednesday laid out plans to bridge the real world and its digital universe of search, Maps and other services using new advances in artificial intelligence.

At its annual Google I/O developer conference, the company previewed a feature that would let users take video of shelves of wine bottles at a store and ask its system to automatically identify options from Black-owned wineries.

“This is like having a supercharged Ctrl+F for the world around you,” said Prabhakar Raghavan, a Google senior vice president, referring to the keyboard shortcut for finding something in a document. “You can search your whole world, asking questions any way and anywhere.”

Later this year, Maps will launch an immersive view for some big cities that fuses Street View and aerial images “to create a rich, digital model of the world,” Google said.

(Reporting by Paresh Dave in Oakland, Calif. and Yuvraj Malik in Bengaluru; Editing by Paul Simao)