Google launches new personalization feature in Gemini


SOURCE: MEZHA.MEDIA
MAR 14, 2025

14 March

Google has officially unveiled a new experimental feature for its Gemini AI called “Personalization.” The feature allows Gemini to use data from Google apps and services, starting with your search history, to provide more personalized answers.

The feature is available to Gemini and Gemini Advanced subscribers on the web, and will be gradually rolled out to mobile devices over time. It supports over 45 languages and is available in most countries worldwide, except for the European Economic Area, Switzerland, and the United Kingdom.

Google

Gemini analyzes user queries and determines whether search history can improve responses. In the coming months, integration with other services such as Google Photos and YouTube is planned. Google emphasizes that users have full control over their data and can disable search history from Gemini at any time.

Google

This feature aims to make your interactions with Gemini more personalized and efficient by providing more accurate and relevant answers. At the same time, Google emphasizes that search history is only used when it is truly useful.