By TALYA LEVIN

MARCH 1, 2026 08:30

Israel is not just a cyber and fintech powerhouse. Quietly, far from the spotlight of the traditional high-tech industry, a new technological arena is emerging in Israel that connects code, sound, and consciousness. MusicTech Innovation Lab is a dedicated innovation hub and accelerator for music, innovation, and technology, aiming to position Israel as a global hub in combining music, sound, and frequencies with the development of technological products that have both business potential and social impact.

MusicTech Innovation Lab is headed by David Friedman, a tech entrepreneur with many years of experience in technology and entrepreneurship, alongside other founders, including Dr. Ilan Levy and Eli Hasson. "My connection to music started at a young age," Friedman explains. "I began in the world of music production, but already by the late 1980s, I realized that Israel did not always allow young people to initiate projects in this field; access to various projects was difficult. In 2014, we started developing an idea aimed at musicians who lacked business tools, exploring how musical ventures could become actual businesses."

Attorney Oren Sharon and David Friedman, founders of the MusicTech Innovation Lab program. (credit: LIAT MANDEL)

The idea itself grew and developed in academia, at the music school at Ono Academic College. "Although a bachelor’s degree in music provides basic knowledge, there was no connection to the business world. That’s why we created a project that was a kind of mini-incubator, where we began working with people like attorney Oren Sharon, to first see how we could generate creative solutions and connect the world of music to the high-tech world."