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Deep Dive podcast: the rise and rise of digital advertising
SOURCE: THEDRUM.COM
APR 14, 2022
This week on The Drum, we’re taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we’ve assembled three experts from the advertising industry to discuss:
Digital advertising has come a long way since Yahoo launched its very first banner ad. How confident are you that digital advertising is living up to its potential?
What does the industry need to do to ensure that consumers have a positive experience with digital advertising?
The perception is that much of the digital advertising system is opaque and bloated – are there disincentives for sorting this out?
What upcoming or recent tech developments are you most excited about in the space?
TheDrum · The rise and rise of digital advertising
In this episode, we’re joined by Jason Hartley, head of search, social and shopping at PMG; Alice Jennifer Moore, principal consultant analytics at Foolproof; and Pascal Coggia, UK managing director and partner at Artefact.
This article is about: World, Digital Advertising, Adtech, Ad Spend, Modern Marketing
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