By Storyboard18| May 24, 2026, 10:31:02 IST

Borrowed Ideas and Weak Execution: This Week’s Meh Ads

This week’s Meh list features campaigns that had the idea,but not always the execution.

ITC Candyman by Ulka Advertising brings back the iconic Kuch Bhi Karega line,but the ad feels overloaded with random graphics, fast edits, and very little storytelling. The product placement gets lost in the chaos.

Then comes Symphony Silenzo by Social Panga. The daily soap parody setup is entertaining, but the idea leans too heavily on nostalgia and familiar TV tropes, making the cooler itself feel secondary.

And finally, Virgio’s The Devil Wears Prada inspired campaign by Growster. The timing may be relevant, but simply recreating viral internet references doesn’t add anything new. The campaign feels more borrowed than original.