By Katie Ross

8 August 2025

Spanning 12,917 sq ft, the store is divided into three standalone zones, each dedicated to one of the Intidex retailer’s main lines: Bershka, BSK and Man.

The design concept attempts to align the interior with the brand’s global store format, already used in various locations worldwide.

The layout features a series of modular display units to present each collection, with varying materials and finishes between sections to differentiate them.

Each area is accessible through its own entrance and furniture is used to visually separate the spaces.

A muted grey palette creates a neutral backdrop for the clothing.

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The checkout areas have been designed as sculptural wooden installations, incorporating both traditional staffed and self-service tills.

Lighting throughout the store has been custom designed for this flagship, using compact rectangular LED spotlights that cast a warm, welcoming glow.

Bespoke acoustic panels have also been installed in the central spaces of each zone to enhance the auditory experience.

The store’s facade uses textured stone in an effort to make it stand out within the shopping centre.

Read more: First look: Zara brings new high-tech store concept to UK

Bershka has also introduced augmented reality mirrors, offering an interactive experience for visitors. The mirrors allow shoppers to virtually try on items using exclusive filters developed by the brand.

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By scanning a QR code, customers can access Bershka’s digital fitting room via the app, where they can test different filters and share their looks on social media.

The AR mirrors are available only at the Trafford store for a limited time and were developed in collaboration with creative tech studio Ffface.me and social media platform Snapchat.

The retailer prioritised eco-friendly materials, lighting systems and construction methods throughout the creation of the store.

As part of the Bershka Music Project, the brand has partnered with the independent radio station NTS, which will act as music curator for the store, focusing on emerging talent.

NTS will produce playlists and in-store sets to soundtrack the shopping experience, while also creating unique musical activations for Bershka locations.

To celebrate the launch, NTS hosted a live broadcast of the reopening on its digital platform, supported by a pop-up radio station created exclusively for the event.