Baidu reportedly plans biggest layoffs since 2018 as ad revenue slump deepens


SOURCE: DIGITIMES.COM
NOV 28, 2025

Ollie Chang, Taipei; Sherri Wang, DIGITIMES AsiaFriday 28 November 20250

Credit: AFP

Baidu is reportedly preparing its biggest workforce reduction in seven years, trimming staff across key divisions and reshaping its AI model unit by the end of 2025.