Published

on

February 21, 2026

By

Elisabeta Qoku

One Adwave customer will receive a national ad during the 2027 professional football championship broadcast

FREDERICK, MD, February, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will receive a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV moment of the year into a spotlight for what is now available to everyday businesses.

For most of TV’s history, the medium has been out of reach for small businesses. Not because it was ineffective, but because the path in was expensive, complicated, and designed for big brands. Adwave changes that by letting businesses create and launch TV campaigns without production crews, agencies, long contracts, or large minimums. Big Game Breakthrough is designed to make that shift impossible to ignore.

“Small businesses aren’t supposed to buy million-dollar TV ads, and that’s not the point,” said David Naffis, founder and CEO of Adwave. “The point is that TV is finally accessible. This campaign is a way to show the country that the mom-and-pop shop, the local service business, the new startup, they can actually be on TV now, starting with budgets that make sense. We’re highlighting that on perhaps the biggest advertising stage in the world.”

Beginning March 1, 2026, any paying Adwave customer can enter their TV commercial into the Big Game Breakthrough. Entries will be displayed publicly on Adwave’s website, where the community can view and vote for their favorites.

A panel of judges, including advertising industry veterans, small business advocates, and entrepreneurs, will also evaluate entries based on creative quality, compelling business story, and alignment with the spirit of small business success.

The Top 10 finalists will be announced on November 20, 2026, with the winner revealed in February 2027.

Full details, including participation and entry rules, will be released on March 1.

About Adwave

Adwave is a TV advertising platform built for small businesses. The company makes it possible to create professional commercials and run targeted TV campaigns without agencies, contracts, or large budgets.

Media Contact

press@adwave.com

Big Game Breakthrough is not sponsored by, endorsed by, or affiliated with any professional football league, team, or broadcast organization

Related Topics:accessible television advertisingadvertising innovation for small businessesAdwaveAdwave Big Game Breakthrough contest SEO keywordsAdwave TV advertising platformaffordable TV advertising for small businessesBig Game Breakthrough campaigncommunity voting advertising campaigncreate TV commercials onlinedigital platform for TV adslow budget TV advertisingnational TV advertising opportunityNewsmall business brand exposure on TVsmall business marketing on televisionsmall business Super Bowl advertising opportunitysmall business TV advertisingtargeted TV ad campaignsTV ads for local businessesTV advertising without agenciesTV commercial platform for SMBs

Don't Miss

The Glorious Corner

Elisabeta Qoku

Elisabeta Qoku, with a multicultural background offers a fresh perspective on New York City's stories. Raised in Greece and born in Albania, her international experience shapes her reporting. From the National Guard to a successful career in tech, insurance, and real estate, she has a diverse background. Passionate about human behavior, she advocates for underrepresented voices. As the owner of a funding brokerage for physicians, she modernizes healthcare practices. With a sense of humor, she fearlessly claims she'd pet an alligator without being bitten. With a mischievous glint in her eye, she assures skeptics that she has the proof to back up her audacious claim."