By OSEN

Published 2026.02.07

[OSEN=Jang Woo-young Reporter] The advertising industry is continuing to cut ties with Park Na-rae, who has halted her activities.

On the 7th, OSEN confirmed that Omni Shopping, a joint venture by Lotte Group’s distribution subsidiary, has switched some of Park Na-rae’s advertisement videos, which were publicly released in 2017, to private status. While the ads currently display messages such as ‘The video cannot be played’ and ‘This is a private video,’ some of Park Na-rae’s advertisements remain publicly accessible, indicating that a complete cut has not yet occurred.

The advertisements in question were part of a campaign jointly launched by Lotte Group’s distribution subsidiary in 2017. The first campaign featured actors Kwak Do-won and Yeom Jeong-ah, while the second campaign cast ‘I Live Alone’ cast members Jun Hyun-moo, Han Hye-jin, Kim Yong-geon, Park Na-rae, and Lee Si-eon. The ads depicted models representing different generations’ lifestyles being surprised by the service’s convenience, with Park Na-rae’s jump shot reportedly gaining significant popularity at the time.

Currently, Park Na-rae is embroiled in a sharp conflict with her former managers. On December 3 of last year, her former managers filed a provisional seizure application worth 100 million Korean won with the Seoul Western District Court, citing workplace harassment, proxy prescriptions, and unpaid production fees. They also filed a complaint with the Seoul Gangnam Police Station, accusing Park Na-rae of aggravated assault, defamation through false statements, and violating the Information and Communications Network Act. In response, Park Na-rae filed a complaint against her former managers for attempted extortion and additionally accused them of embezzlement.

The allegations against Park Na-rae extend beyond power abuse. There are also suspicions of illegal medical procedures, known as the ‘Injection Aunt Gate.’ While Park Na-rae claims she was deceived into believing the ‘Injection Aunt’ was a licensed doctor, no significant measures have been taken in response.

Following the emergence of allegations regarding power abuse and illegal medical procedures, Park Na-rae announced, “I will temporarily halt all activities and focus on resolving this matter. I will reflect on my responsibilities and attitude. I will proceed calmly through the proper procedures for issues that require time,” declaring a hiatus and a strong response.

The advertising industry’s cut ties with Park Na-rae, who halted her activities amid the allegations, has begun. Immediately after the controversy, Samsung Electronics’ Galaxy S20, American Tourister, and Lotte ON deleted or made private advertisements and posts featuring Park Na-rae. Beauty medical information app Bobbitok, mobile game Three Kingdoms Black Label, stomatitis treatment Albothyl, beauty brand Hanskin, and spam-blocking app HooHoo followed suit. Additionally, Lotte Omni Shopping’s advertisement from approximately eight years ago has been switched to private, indicating that the advertising industry is closely monitoring the allegations surrounding Park Na-rae.

Meanwhile, Park Na-rae will appear as a panelist in Disney+’s “Battle of Fates,” set to be released on the 11th. The show features 49 fortune-tellers testing their destinies through various missions in a divine survival competition. /elnino8919@osen.co.kr

· This article has been translated by Upstage Solar AI.